The world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, the Direct Marketing Association wanted the benefits of a modern and open space while ensuring that sound levels wouldn’t be an issue.
DMA had a hard move-in date resulting in a time-constrained buildout schedule. Pizzano completed the office project with simultaneous lobby, corridor, and restroom renovations to meet the occupancy date. Acoustical ceiling clouds were implemented to minimize potential sound distractions.
“As an architect you design for the present, with an awareness of the past, for a future which is essentially unknown.”